As Global Editorial Director at McKinsey & Company, Lucia oversees the firm’s thought leadership marketing efforts. At #2019PTL, Lucia will be speaking about sustaining quality at scale.
As head of Cisco’s global thought leadership practice, Eran is focused on C-suite engagement by elevating the company’s brand through the strength of its original research and analysis. At #2019PTL he will be speaking about how Cisco is using its research with CIOs to enable its sales people to be more successful in the sale.
Sarah is a writer and editor at Bloomberg Opinion. Formerly, she was a managing editor at Barron’s and an executive editor at Harvard Business Review. As a writer, Sarah puts sentences together with clarity, grace, and voice. As an editor, she helps others do the same. At #2019PTL, Sarah will speak about how to give editorial feedback that will actually be obeyed.
Ann is the Vice President of Fidelity Investments and the Chief Editor of Fidelity Viewpoint. At #2019PTL, Ann will be speaking about measurement and personalization.
Tim is Deputy Editor of Bain & Company. Prior to joining Bain in 2010, he was Editorial Director of CFO.com and an editor at CFO magazine, both Economist Group publications. At #2019PTL, Tim will share Bain & Company’s approach to digital publishing.
Maria is the Vice President and Executive Partner for Sales at Gartner. She recently concluded 33 years with DuPont where she spent the last 10 years as Global Sales Director for the Specialty Products portfolio. At #2019PTL, Maria will be speaking about how she, as a sales leader, embraced the commercial teaching pitch to drive sales both at DuPont and at Gartner.
In her role at Huron, Sarah leads all external communications and healthcare industry marketing. At #2019PTL she will be speaking about how the firm realigned its thought leadership strategy around both broad firm objectives and major marketplace themes to rapidly increase content production and dramatically improve results.
Serge leads TCS’ institute for thought leadership and oversees the firm’s content strategy, research and data collection, and development and standardization of the firm’s global thought leadership programs. He is also the editor in chief of its management journal – Perspectives. AT #2019PTL, Serge will be speaking about how to conduct effective thought leadership research and how the firm is shifting from a topic-focus to an executive-focus in its efforts.
Kelsey is a storyteller: a creative director, editor, writer, filmmaker, researcher, facilitator, and a strategist. Her work at Arup integrates the power of storytelling with communications, thought leadership, and innovation. At #2019PTL, Kelsey will lead a talk and working session on using storytelling to improve working relationships with subject matter experts.
An internationally recognized editor and author, Tom is Executive Director of the National Center for the Middle Market. Prior to that, he served as Chief Marketing and Knowledge Officer for consulting firm Booz & Company (now Strategy&), Editor and Managing Director of Harvard Business Review, Editorial Director of Business 2.0 magazine and as a member of the Board of Editors of Fortune magazine. An author of 3 best-selling business books, Tom has delivered lectures and seminars across the U.S. and in more than two dozen countries worldwide. At #2019PTL, Tom will speak about the past, present, and future of thought leadership marketing.
Vanessa is a pioneer in the field of online communities. As VP of Georgian Partners she helps portfolio companies increase competitive advantage through peer collaboration. Her perspective on digital transformation has been featured in The New York Times, Harvard Business Review, The Wall Street Journal, CNBC, and Forbes. At #2019PTL, Vanessa will be talking about influencer marketing — what it is, how to think about it, how to find influencers, and how to stand up a successful program in your firm.
Alan is responsible for all of Cognizant’s thought leadership, globally. At #2019PTL he will be speaking about embracing activation. While exceptional content is critical to success, as an editorial leader it’s not enough to stop there. You have to be actively involved in enabling your marketing teams and subject matter experts to activate your firm’s thinking in the marketplace.
As Principal of Rattleback, Jason helps professional services firms from all over the world turn their thought leadership marketing efforts into demand generation programs. At #2019PTL, Jason will speak about building a firm’s receptive audience using integrated campaigns.
JP launched The Moery Company, an association sales and marketing firm, nine years ago with one client. Today the “Big Red M” has worked with more than 100 of the nation’s top associations and earned millions of dollars in membership and sponsorship revenue for them. He hosts a weekly podcast that draws over 20k subscribers and has authored a book, Association Hustle. At #2019PTL, JP will offer advice on how to successfully work with associations to develop your firm’s thought leadership agenda and get your firm in front of their thousands of members.
As co-founder of Bloom Group, Bob has helped clients across a range of B2B sectors publish their thinking in the right places (including numerous books, 20+ Harvard Business Review articles, and opinion pieces in the Financial Times, Business Week, Forbes, CIO magazine and other leading publications). At #2019PTL, Bob will speak about how to get your firm’s thinking published in prestigious industry journals.
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