Meet the Speakers
Nick launched the Salesforce corporate thought leadership program, including developing the firm’s content strategy, distribution approach and measurement through engagement and alignment across the company. At #2018PTL, Nick will talk about the challenge of standing up a thought leadership program at the world’s leading SaaS organization.
Jeanne leads a team at Fidelity Investments that develops data-driven insights around helping people live well financially throughout their working lives and into retirement. She has spearheaded the company’s efforts to develop new thought leadership around retirement and financial wellness, and has leveraged that insight to develop tools to help employers model best in class 401(k) plan designs. At #2018PTL, Jeanne will share how the firm leverages research, analytics and existing client relationships to develop big ideas and take them to market.
Bill Javetski is an executive editor with McKinsey’s publishing group. He joined the firm in 1997 and has served as a member of the McKinsey Quarterly editorial board, speech writer for the managing director, editor-in-chief of mckinsey.com, and co-leader of the publishing group. At #2018PTL, Bill will explain how the firm’s editorial professionals work with consultants to turn their ideas and client experiences into classic management articles, books and other forms of content.
Jeff has acquired and edited many of the Harvard Business Review Press’s top-selling books on leadership, innovation, and strategy including The First 90 Days by Michael Watkins, A Sense of Urgency by John Kotter, The Future of Management by Gary Hamel, Playing to Win by AG Lafley and Roger Martin, and The Outsiders by William Thorndike. He will also be publishing Marcus Buckingham’s new book with Ashley Goodall, Nine Lies About Work, in Spring 2019. At #2018PTL, Jeff will talk about what makes for an effective book proposal and how authors and publishers must partner to make their books successful in the new publishing landscape.
As an editor and writer for Fast Company, Anisa screens the dozens of unsolicited submissions the magazine’s online Leadership section receives from individual contributors each week. She also co-hosts the podcast, “Secrets of the Most Productive People” with Fast Company senior editor Kate Davis. At #2018PTL, Anisa will talk about the types of contributor articles Fast Company’s Leadership section publishes about career and workplace issues and what it takes to make the cut.
As a Senior Editor at McGraw-Hill Business Professional, Noah is responsible for reviewing editorial submissions and identifying new authors. At #2018PTL, Noah will talk about what it takes to get your firm’s book idea published.
As editorial lead for Accenture Research, David is tasked with identifying and developing the firm’s global points-of-view on the big concepts it would like to own in the marketplace. At #2018PTL, he will share how the firm is approaching this critical strategic business challenge.
Cathy leads brand building and demand creation for Innosight, a leading innovation and growth consulting firm, which was acquired by Huron in 2017. In her role, Cathy leads thought leadership development, integrated marketing and communications, and omni-channel experiences. At #2018PTL, Cathy will share insights into how the firm has encouraged notable clients — like Walgreens, Citi, Procter & Gamble and Aetna — to come forward and share their stories through case studies and testimonials.
Serge is responsible for content strategy, research and data collection, development and standardization of the TCS’ global thought leadership programs. Also, he is Editor-in-Chief of the firm’s management journal – Perspectives. At #2018PTL, Serge will talk about how the firm’s research center began, how it operates, what it produces, and how the firm capitalizes on its work.
As L.E.K.’s global marketing leader, Sarah oversees brand management, thought leadership, digital marketing and social media strategy, industry marketing, PR and advertising. Along the way, she’s grown the marketing department from a team of 2-3 to a global function with specialists in research, editorial development, design, SEO and digital marketing. At #2018PTL, Sarah will talk about the strategies she’s used to gain traction for thought leadership marketing across the firm.
Steve oversees strategic growth initiatives, marketing and business development for FMG Leading, a business advisory firm that help clients accelerate growth at the intersection of corporate strategy and human capital performance. At #2018PTL, Steve will talk about the impact of the firm’s efforts publishing in HBR and the Journal of Private Equity.
Angela oversees all branding, thought leadership and digital marketing activities for TBM Consulting, a global operations and supply chain consulting firm. At #2018PTL, Angela will talk about how the firm uses marketing automation to nurture leads and its approach to measuring its thought leadership marketing efforts.
As the operational leader of the country’s first research center focused exclusively on the middle market of the U.S. economy, Doug oversees much of the process that results in high quality thought leadership and journal research. At #2018PTL, Doug will show how the Center worked with a corporate partner to conduct original research in the manufacturing sector and commercialize the findings.
Daniel leads all marketing and communications activities for Chubb Commercial Insurance in North America. In 2018, Chubb partnered with the National Center for the Middle Market to conduct research into the best practices of leading middle market manufacturers. At #2018PTL, Daniel will talk about how Chubb commercialized the Center’s research findings and the ROI they’ve seen from their efforts.
As a senior marketing executive at Deloitte, Baker McKenzie and Lowenstein Sandler, Greg has worked with lawyers and consultants across practice areas to create thought leadership campaigns that position them as business leaders in their markets. Along the way, he’s had his fair share of challenges getting buy-in from leadership for a particular campaign. At #2018PTL, Greg will talk about the tactics he’s used to win them over.
As co-founder of Bloom Group, Bob has helped clients across a range of B2B sectors publish their thinking in the right places (including numerous books, 20+ Harvard Business Review articles and opinion pieces in the Financial Times, Business Week, Forbes, CIO magazine and other leading publications). At #2018PTL, Bob will share his insight on how to develop compelling content that fundamentally changes the marketplace conversation on a topic.
As a Director of Content Development at Bloom Group, Laurie works with clients to develop their thought leadership content. Additionally, in her prior role as Global Editorial Manager at the world’s largest law firm, Baker McKenzie, she trained lawyers and other subject matter experts on writing and content development. At #PTL2018, Laurie will facilitate two breakout sessions on content development and content promotion.
As Principal of Rattleback, Jason helps professional services firms from all over the world turn their thought leadership marketing efforts into demand generation programs. At #2018PTL, Jason will provide advice on how to turn thought leadership into revenue.
As Editor in Chief of Bloom Group, Dave helps clients identify and articulate their best ideas to create compelling content that showcases their unique expertise. Prior to Bloom Group, Dave was a senior editor at a range of leading publications including CFO magazine, CIO magazine, Boston Magazine and the Boston Herald. At #2018PTL, Dave will facilitate discussions on thought leadership research, working with subject matter experts, and getting your thinking published in prestigious place.
Register by 8/10/2018
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Register after 9/17/2018
Register by 9/17/2018