As Global Editorial Director at McKinsey & Company, Lucia oversees the firm’s thought leadership marketing efforts. At #2019PTL, Lucia will be speaking about sustaining quality at scale.
An internationally recognized editor and author, Tom is Executive Director of the National Center for the Middle Market. Prior to that, he served as Chief Marketing and Knowledge Officer for consulting firm Booz & Company (now Strategy&), Editor and Managing Director of Harvard Business Review, Editorial Director of Business 2.0 magazine and as a member of the Board of Editors of Fortune magazine. An author of 3 best-selling business books, Tom has delivered lectures and seminars across the U.S. and in more than two dozen countries worldwide. At #PTL 2019, Tom will speak about the past, present, and future of thought leadership marketing.
Sarah is a writer and editor at Bloomberg Opinion. Formerly, she was a managing editor at Barron’s and an executive editor at Harvard Business Review. As a writer, Sarah puts sentences together with clarity, grace, and voice. As an editor, she helps others do the same. At #PTL2019, Sarah will speak about how to give editorial feedback that will actually be obeyed.
Ann is the Vice President of Fidelity Investments and the Chief Editor of Fidelity Viewpoint. At #2019PTL, Ann will be speaking about measurement and personalization.
As head of Cisco’s global thought leadership practice, Eran is focused on C-suite engagement by elevating the company’s brand through the strength of its original research and analysis. At #2019PTL he will be speaking about how Cisco is using its research with CIOs to enable its sales people to be more successful in the sale.
Maria is the Vice President and Executive Partner for Sales at Gartner. She recently concluded 33 years with DuPont where she spent the last 10 years as Global Sales Director for the Specialty Products portfolio. At #2019PTL, Maria will be speaking about how she, as a sales leader, embraced the commercial teaching pitch to drive sales both at DuPont and at Gartner.
Tim is Deputy Editor of Bain & Company. Prior to joining Bain in 2010, he was Editorial Director of CFO.com and an editor at CFO magazine, both Economist Group publications. At #2019PTL, Tim will share Bain & Company’s approach to digital publishing.
Lisa is a B2B marketing and sales thought leader and the Corporate Vice President of Marketing at Huron Consulting Group. She has more than 20 years’ experience helping companies transform marketing and closing the marketing credibility gap to become strategic growth drivers for their organizations. At #2019PTL she will be speaking about how to align not just marketing and sales, but your entire organization around thought leadership.
Serge leads TCS’ institute for thought leadership and oversees the firm’s content strategy, research and data collection, and development and standardization of the firm’s global thought leadership programs. He is also the editor in chief of its management journal – Perspectives. AT #2019PTL, Serge will be speaking about how to conduct effective thought leadership research and how the firm is shifting from a topic-focus to an executive-focus in its efforts.
Alan is responsible for all of Cognizant’s thought leadership, globally. At #2019PTL he will be speaking about embracing activation. While exceptional content is critical to success, as an editorial leader it’s not enough to stop there. You have to be actively involved in enabling your marketing teams and subject matter experts to activate your firm’s thinking in the marketplace.
Kelsey is a storyteller: a creative director, editor, writer, filmmaker, researcher, facilitator, and a strategist. Her work at Arup integrates the power of storytelling with communications, thought leadership, and innovation. At #2019PTL, Kelsey will lead a talk and working session on using storytelling to improve working relationships with subject matter experts.
As Principal of Rattleback, Jason helps professional services firms from all over the world turn their thought leadership marketing efforts into demand generation programs. At #2019PTL, Jason will speak about building a firm’s receptive audience using integrated campaigns.
As co-founder of Bloom Group, Bob has helped clients across a range of B2B sectors publish their thinking in the right places (including numerous books, 20+ Harvard Business Review articles, and opinion pieces in the Financial Times, Business Week, Forbes, CIO magazine and other leading publications). At #2019PTL, Bob will speak about how to get your firm’s thinking published in prestigious industry journals.
Register by 6/30/2019
Register by 9/30/2019
Register by 10/30/2019