About The Conference

Profiting from Thought Leadership is a joint venture of Rattleback and Buday Thought Leadership Partners. It exists to advance the practice of thought leadership.

Our research is designed to tease out the practices of the world’s most successful thought leadership teams and professionals. Our annual best-practices conference brings together well-respected CMOs, thought leadership researchers, editorial leaders, digital marketers, sales leaders, and delivery leaders to share their insights on how to drive uncommon business performance through the lever of thought leadership.

FAQ About the 2022 Conference

What Topics are Covered
Thought leadership strategies that get company leaders, subject experts, researchers, marketers, sales leaders, and delivery managers moving in lock-step; research and other content development methods that produce groundbreaking insights; digital marketing strategies and integrated campaigns that drive leads and revenue.

When and where will the conference be held?
Our 2022 conference will be held November 2-4 at the Laguna Cliffs Marriott Resort & Spa in Dana Point, California, a scenic beach and resort town halfway between Los Angeles and San Diego. Days 1 and 2 can be attended in-person or virtually. Day 3 offers hands-on training for in-person attendees only who register for the training option. Click here to learn more about Dana Point. 

What can I expect from the 2022 conference?
For the first time ever, PTL 2022 is hybrid – you can attend in-person or online. The program includes high-profile keynote speakers (notable thought leaders like Dave Ulrich), best-practices speakers (thought leadership professionals from organizations like McKinsey and Accenture), and structured training (for in-person attendees) from experts at Rattleback and Buday Thought Leadership Partners. The entire program will be delivered over 3 days.

How will the virtual experience be delivered?
The 2022 streaming version of the conference will likely be delivered similarly to the 2020 virtual conference—using Zoom Webinars. Day 3 of the program, training, will only be delivered to in-person attendees and will not be available for virtual attendees.

What happens if I buy an in-person ticket and can’t attend?
If you buy an in-person ticket and decide you can’t attend in-person for any reason, you can contact Jason Mlicki and turn your in-person ticket to a virtual ticket (within 30 days of the event), and be refunded the difference (at the pricing stage in which you purchased).

Can I get a refund for my ticket purchase?
Tickets are non-refundable, except for extenuating circumstances. Contact Jason Mlicki if you experience extenuating circumstances that would prevent you from attending the event.

Is there a discount for multiple attendees?
We will offer a 15% discount for organizations that want to send 3 or more attendees to the in-person experience. Contact Jason Mlicki to receive a promo code.

Can I pay via a purchase order in lieu of a credit card?
Yes. Contact Jason Mlicki for details.

Is there a room block at the hotel for registered attendees?
Yes. Information about how to access the room block and book your room will be provided shortly after your registration.

Can I choose to attend Day 3 (Training Day) only?
Yes, individuals can choose to only attend the training day. Contact Jason Mlicki for details and pricing.

Are speaking opportunities still available?
Generally, speakers are selected by invitation only. While the 2022 speaking lineup is largely set, if you are interested in being considered as a last-minute replacement or for future programs, contact Bob Buday.

Are sponsorship opportunities still available?
Yes. For details about our sponsorship opportunities contact Jason Mlicki.

Other questions
If you have any additional questions that haven’t been answered by this site, contact Jason Mlicki at Rattleback.

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