Blog
Your central resource for all communications leading up to and after each annual event.
9 Ways to Profit from PTL 2020
In addition to being our first virtual conference, PTL 2020 brings a great line-up of speakers, learning sessions and topics. Here are 9 ways you’ll generate ROI from your 2020 virtual conference ticket: Turn Company Leaders Into Believers—Learn how to get company leaders fully behind thought leadership and help them become widely recognized experts themselves […]
READ MOREPresentations from PTL 2019 – Password Required
Registered attendees of the 2019 conference receive electronic copies of select presentations. Click this link and enter the password you were provided to access yours.
READ MORETruth Seekers Fall in Love with the Problem
This post explores the commitment to research and research methodologies that Truth Seekers bring to the thought leadership marketing process. Where do breakthrough insights come from? In all the findings of our research, the answer to this question is one of the most critical ones in understanding what separates the best thought leadership marketers from […]
READ MOREHow Disciplined Navigators Make the Market
This post explores the commitments to content quality, goal-setting and measurement that Disciplined Navigators bring to their thought leadership marketing approach. For over 50 years, McKinsey & Company has been publishing its venerated McKinsey Quarterly. Many would argue, myself included, that the firm was one of the original innovators in the world of thought leadership […]
READ MOREA Closer Look at the Patient Champions
What does it mean to be a Patient Champion? This post takes a closer look at the mindsets and behaviors that drive Capability #1 of the world’s most successful thought leadership marketers. When Bob Buday and I set out to design our 2018 research study on thought leadership marketing we wanted to approach it through […]
READ MOREPresentations from PTL 2018 – Password Required
Registered attendees of the 2018 conference receive electronic copies of select presentations. Click this link and enter the password you were provided to access yours.
READ MOREPresentations from #PTL2017 – Password Required
Registered attendees of the 2017 event receive electronic copies of select presentations. Click this link and enter the password you were provided to access your copies.
READ MOREWhat You’ll Hear at #PTL2017
The 2017 conference brings an interesting line-up of speakers and talks coordinated to tell a complete end-to-end story around thought leadership marketing. Get a sneak preview in this post.
READ MOREProfiting from Thought Leadership 2020
November 16-20, 2020
5 Days
10 Hours of Content
Live Online