About … As Principal of Rattleback, one of the world’s leading professional services marketing agencies, Jason helps consulting, B2B SaaS, A/E, and other professional services firms develop growth strategies and translate them into successful thought leadership and lead generation programs. He earned his MBA from The Ohio State University and his B.S. in Mathematics from Denison University.
Background … Jason oversees the agency’s growth consulting and thought leadership development programs on behalf of its clients. He has spent the last two decades assisting management consulting, engineering, IT services, B2B SaaS, training, HR, operations consulting firms and research centers develop drive content programs that drive brand awareness and lead generation.
Top Accomplishments … Jason helped the National Center for the Middle Market become the nation’s leading authority on the most critical growth and employment sector of the U.S. economy … assisted the Center establish the Middle Market Indicator, which is used by national media like USA Today and The New York Times to gauge the overall health of the sector and publish over 50 research reports that have led to multiple HBR articles … co-produces the professional services marketing podcast, Rattle & Pedal — 150 episodes and counting … co-launched “Profiting from Thought Leadership” in 2016 … partner in the development of five thought leadership marketing studies over the last seven years … combined a decade of work and research to publish a Thought Leadership Handbook that firms can use to drive their thought leadership strategies forward.
Hot Buttons … Understanding the DNA of breakthrough ideas … aligning thought leadership with corporate strategy … mining for and developing unique points-of-view … telling stories with data … developing compelling data visualizations … podcasting and audio storytelling … blockchain and crypto … risk and value creation … leveraging Midwestern values and principles to shape people and work: staying curious … finding smarter ways of working … respecting family … functioning like a helpful, yet humble, expert.
PTL 2022 Focus … Jason will lead several sessions where he’ll talk about the strategic elements behind thought leadership programs that generate mind and market share … the new realities of marketing and selling expertise … the latest findings from our 2022 research on B2B thought leadership practices.
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