THE PREEMINENT, FOURTH ANNUAL CONFERENCE
ON THOUGHT LEADERSHIP MARKETING
NOVEMBER 14-15, 2019 | CAMBRIDGE, MA
Profiting from Thought Leadership brings together the world’s leading thought leadership practitioners from firms such as McKinsey, Cisco, Fidelity Investments, Bain, Tata Consultancy Services, Bloomberg and Gartner.
At our annual event, we discuss proven and new ideas to power up thought leadership marketing in your firm, up your game and your career. Attendees have the opportunity to network with other CMOs, thought leadership marketers, editorial leaders, and digital marketers from the world’s top-tier professional services and other B2B firms.
If your firm competes on thought leadership, our conference is for you.
About the Event
What Topics are Covered
Thought leadership strategies that get company leaders, subject experts, marketers and sales leaders moving in lock-step; content development methods that produce big, compelling insights; digital marketing strategies and integrated campaigns that drive leads and revenue.
Who Attends
In the past, CMOs, editorial leaders, digital marketers and sales leaders from both small, middle market and large professional services and B2B firms such as MIT, Deloitte, Stantec, Dale Carnegie, Fidelity Investments, Infosys, and L.E.K. Consulting have attended.
What You'll Learn
With leading speakers and unique access into Bloom Group and Rattleback’s research study, Following the Leaders, you’ll gain insight into the mindsets, processes and behaviors of the best in the world at thought leadership marketing — learnings you can bring back to your firm.
“This event was helpful because it discussed the business goals you can realistically achieve with thought leadership. And, I learned specific tactics which I’m currently using to develop thought leadership that can generate leads and sales for my company.”
Stefan Riches, Director of Content Marketing, Stantec
“As we embark on our planning for the year ahead this event helped me to prioritize and focus efforts where they will make the most impact.”
Jennifer Price, Director of Marketing, Baker Newman Noyes
“Excellent. Just the right mix of critical content: strategy, approaches, pitfalls, opportunities, ideas, examples — journalistic, whole picture and digital.”
Christopher Stockwell, Director of Marketing, Tighe & Bond
“Great day!”
Steve Cokkinias, VP of Marketing and Sales, FMG Leading
Agenda
Day One
DEVELOPING BIG IDEAS AND TAKING THEM TO MARKET
On day one, we explore how to sell senior leaders on thought leadership, pick the right topics, conduct high-quality research, help subject experts develop and communicate their ideas into powerful points of view, and establish editorial standards to enable the consistent development of groundbreaking content. Day one speakers include McKinsey, Bloomberg, Tata Consultancy Services, Cognizant, and Arup.
Day Two
ENABLING SUCCESS ONLINE AND THROUGH SALES
On day two we discuss today’s best practices in digital publishing and how to work through your sales organization to take your firm’s big ideas into the marketplace to drive leads and revenue. Day two speakers include Bain, Fidelity Investments, Huron Consulting Group, Cisco and Gartner.
Register For Event
Early Bird
$1,995
Register by 10/11/2019
Standard Rate
$2,495
Register by 11/4/2019
Last Minute
$3,200
Register by 11/13/2019
Producers
The leading digital marketing agency for professional services firms, Rattleback has worked with a variety of management consulting firms, numerous ENR 500 A/E firms, and a number of notable clients such as Dale Carnegie, GE, The Ohio State University, Verizon, and Wendy’s.
Sponsors
Phronesis™ Partners is one of the fastest growing research and intelligence firms, globally.