The preeminent, third annual conference
on thought leadership marketing
OCTOBER 4-5, 2018 | ROYAL SONESTA | CAMBRIDGE, MA
Hear from some of the world’s leading thought leadership practitioners at firms such as McKinsey, Accenture, Fidelity Investments, Salesforce, Tata Consultancy Services and McGraw-Hill.
Learn both proven and new ideas to power up thought leadership marketing in your firm, up your game and your career from expert consultants at Bloom Group and Rattleback. And, network with other CMOs, thought leadership marketers, editorial leaders, and digital marketers from the world’s top-tier professional services and other B2B firms at this preeminent two-day event.
If your firm competes on thought leadership, this conference is for you.
Speakers
Roberta Fusaro
Senior Editor
McKinsey
Nick Johnson
Marketing Director, Thought Leadership Program
Salesforce
Jeanne Thompson
Senior Vice President of Thought Leadership
Fidelity Investments
David Light
Editorial Director
Accenture Research
Donya Dickerson
Editorial Director
McGraw-Hill Education
Charles Barthold
Global Communications
McKinsey
Serge Perignon
Global Head, Thought Leadership Institute
Tata Consultancy Services
Angela Scenna
Director of Marketing
TBM Consulting
Steve Cokkinias
SVP, Market Development
FMG Leading
Bob Buday
Founder
Bloom Group
Jason Mlicki
Principal
Rattleback
What Topics are Covered?
Thought leadership strategies that get company leaders, subject experts and marketers moving in lock-step; content development methods that produce big, compelling insights; digital marketing strategies and integrated campaigns that drive leads and revenue.
Who Else Attends?
In the past, CMOs, editorial leaders and digital marketers from both small, middle market and large professional services and B2B firms such as MIT, Deloitte, Arup, Stantec, Dale Carnegie, and L.E.K. Consulting have attended.
What Will I Learn?
With leading speakers and first access into Bloom Group and Rattleback’s 2018 thought leadership marketing study, you’ll gain insight into the unique practices and mindsets of the world’s best thought leadership marketers — learnings you can bring back to your firm.
“This event was helpful because it discussed the business goals you can realistically achieve with thought leadership. And, I learned specific tactics which I’m currently using to develop thought leadership that can generate leads and sales for my company.”
Stefan Riches, Director of Content Marketing, Stantec
“As we embark on our planning for the year ahead this event helped me to prioritize and focus efforts where they will make the most impact.”
Jennifer Price, Director of Marketing, Baker Newman Noyes
“Excellent. Just the right mix of critical content: strategy, approaches, pitfalls, opportunities, ideas, examples — journalistic, whole picture and digital.”
Christopher Stockwell, Director of Marketing, Tighe & Bond
“Great day!”
Steve Cokkinias, VP of Marketing and Sales, FMG Leading
Agenda
Day One
CREATING CONTENT THAT SHIFTS THE CONVERSATION
Hear from leaders at McKinsey, Accenture, Tata Consultancy Services, Bloom Group and other firms discuss how to sell senior leaders on thought leadership, pick the right topics, conduct high-quality research, help subject experts develop and communicate their ideas into powerful points of view, and establish editorial standards to enable the consistent development of groundbreaking content.
Day Two
TAKING EXCEPTIONAL CONTENT TO MARKET
Hear from leaders at Salesforce, Fidelity Investments, McKinsey, McGraw Hill, Rattleback and other firms discuss the optimal thought leadership marketing mix, how to leverage analytics and client feedback, work with publishers to get your thinking in respected places, leverage marketing automation to nudge clients down their buying journey and how to prove ROI on your efforts.
Register For Event
Regular Price
$2,495
Register by 9/30/2018
Early Bird
$1,995
Register before 7/31/2018
Last Minute
$4,000
Register after 10/1/2018
Produced By
A Boston-based consulting firm, Bloom Group specializes in thought leadership content strategy, development, and marketing. The Bloom Group’s clients range from Big Four consulting firms to B2B companies in industries ranging from architecture to pharmaceuticals.
The leading digital marketing agency for professional services firms, Rattleback has worked with a variety of management consulting firms, numerous ENR 500 A/E firms, and a number of notable clients such as GE, The Ohio State University, Verizon, and Wendy’s.