Profiting from Thought Leadership brings together thought leadership research with the world’s leading thought leadership practitioners from firms such as McKinsey, Accenture, Fidelity Investments, Salesforce, Tata Consultancy Services, Fast Company and HBR.
At our annual event, we discuss proven and new ideas to power up thought leadership marketing in your firm, up your game and your career. Attendees have the opportunity to network with other CMOs, thought leadership marketers, editorial leaders, and digital marketers from the world’s top-tier professional services and other B2B firms.
If your firm competes on thought leadership, our conference and research is for you.
New Research — Following the Leaders:
The Seven Capabilities of Exceptional Thought Leadership Marketers
Regardless of what business they’re in or how much they invest what’s in the DNA of top performers?
Director of Content Development
About the Event
What Topics are Covered
Thought leadership strategies that get company leaders, subject experts and marketers moving in lock-step; content development methods that produce big, compelling insights; digital marketing strategies and integrated campaigns that drive leads and revenue.
In the past, CMOs, editorial leaders and digital marketers from both small, middle market and large professional services and B2B firms such as MIT, Deloitte, Arup, Stantec, Cognizant, Dale Carnegie, and L.E.K. Consulting have attended.
What You'll Learn
With leading speakers and unique access into Bloom Group and Rattleback’s research study, Following the Leaders, you’ll gain insight into the mindsets, processes and behaviors of the best in the world at thought leadership marketing — learnings you can bring back to your firm.
“This event was helpful because it discussed the business goals you can realistically achieve with thought leadership. And, I learned specific tactics which I’m currently using to develop thought leadership that can generate leads and sales for my company.”
Stefan Riches, Director of Content Marketing, Stantec
“As we embark on our planning for the year ahead this event helped me to prioritize and focus efforts where they will make the most impact.”
Jennifer Price, Director of Marketing, Baker Newman Noyes
“Excellent. Just the right mix of critical content: strategy, approaches, pitfalls, opportunities, ideas, examples — journalistic, whole picture and digital.”
Christopher Stockwell, Director of Marketing, Tighe & Bond
Steve Cokkinias, VP of Marketing and Sales, FMG Leading
CREATING CONTENT THAT SHIFTS THE CONVERSATION
On day one, we explore how to sell senior leaders on thought leadership, pick the right topics, conduct high-quality research, help subject experts develop and communicate their ideas into powerful points of view, and establish editorial standards to enable the consistent development of groundbreaking content. While 2019 speakers are still being determined, in the past we have featured speakers from McKinsey, Accenture, Tata Consultancy Services, Bloom Group and a number of other notable firms.
TAKING EXCEPTIONAL CONTENT TO MARKET
On day two we discuss the optimal thought leadership marketing mix, how to leverage analytics and client feedback, work with publishers to get your thinking in respected places, leverage marketing automation to nudge clients down their buying journey and how to prove ROI on your efforts. While 2019 speakers are still being determined, in the past we have featured speakers from Salesforce, Fidelity Investments, Chubb Insurance, HBR, Fortune, McGraw Hill, Fast Company, Rattleback, and other notable firms.
Register For Event
Register by 7/31/2019
Super Early Bird
Register by 5/31/2019
Register by 9/30/2019
A Boston-based consulting firm, Bloom Group specializes in thought leadership content strategy, development, and marketing. The Bloom Group’s clients range from Big Four consulting firms to B2B companies in industries ranging from architecture to pharmaceuticals.
The leading digital marketing agency for professional services firms, Rattleback has worked with a variety of management consulting firms, numerous ENR 500 A/E firms, and a number of notable clients such as GE, The Ohio State University, Verizon, and Wendy’s.