Profiting From
Thought Leadership:

How to Create and Market Groundbreaking Content

November 3, 2016 | Boston Park Plaza | Boston, MA


"How can we create thought leadership content that stands out, and then use it in digital and other marketing channels to turn large numbers of prospects into customers?"

That's the critical question facing many CMOs and senior marketing leaders in professional services and other B2B companies. According to a recent study by The Economist, 60% of executives were “overwhelmed or confused” by the sheer amount of content they encountered. This day-long seminar, hosted by The Bloom Group and Rattleback, will explain just that – how to use thought leadership to grab your customers’ attention and bring both recognition and new revenue to your company.

Bloom Group

which has helped clients publish over 70 articles in Harvard Business Review, Forbes, Sloan Management Review, the Financial Times and other leading publications, will explain the secrets to creating content that alters the public discussion.


which has helped clients like Wendy’s and GE drive digital initiatives, will explain its leading digital marketing techniques for presenting thought leadership and attracting high-level audiences to content – including websites, microsites, lead nurturing, and other approaches for turning content viewers into customers.

Who People

Who It's For

Our seminar is for chief marketing officers, marketing directors and other senior B2B marketing professionals who are responsible for thought leadership marketing in their firms. Given that a broad number of B2B firms today have embraced thought leadership marketing – from professionals services, IT and pharmaceutical firms to industrial and hospitality companies – the sessions will provide lessons that apply to all of them.

What You Will Learn

Develop Content

How to develop content

that will change the way the market thinks about your company and its ability to address today’s most pressing and complex business challenges.

Publish Articles

How to publish your articles

in top-tier management journals and industry publications that will help your firm become a recognized leader in its field.

Compelling Articles

How to create compelling articles

for your website (from blog posts to white papers) that will burnish your company’s brand with current customers while attracting new ones.

Present Content

How to present your content

more effectively on your website, and turn the prospects who visit your website into a robust lead stream and a reliable revenue source.


Where It's Located

Boston Park Plaza

50 Park Plaza at Arlington Street
Boston, MA 02116


Register For The Seminar

Early Bird


Register by 10.5.16

Regular Price


Register by 10.31.16

Last Minute


Register by 11.3.16

About The Presenters

Bob Buday Tim Parker
Dave Rosenbaum Laurianne McLaughlin

Bob Buday and Tim Parker are founding partners of The Bloom Group LLC, a Boston-based consulting firm specializing in thought leadership content strategy, development, and marketing. David Rosenbaum, The Bloom Group editor-in-chief, was editor-in-chief of CIO Magazine and Boston Magazine, and held senior editorial roles at and the Boston Herald. Laurianne McLaughlin, content director for The Bloom Group, was editor-in-chief of and held senior editorial roles at CIO Magazine, Business 2.0, and PC World. The Bloom Group’s clients range from Big Four consulting firms to B2B companies in industries ranging from architecture to pharmaceuticals.

Jason Mlicki

Jason Mlicki is Principal of Rattleback, a Columbus, Ohio-based agency, that has been a pioneer in website and digital marketing in professional services since the earliest days of the commercial web. Rattleback has worked with a wide range of architecture, engineering and management consulting firms as well as large organizations like The Ohio State University, Verizon and GE.