The Criticality of Thought Leadership to Executives and Where Producers Fall Short

By |

Our latest research reveals that B2B consumers of thought leadership content find it highly valuable for solving complex business challenges and its importance rising. Moreover, the higher up the hierarchy you go, the more consumers of thought leadership value it. However, our research also suggests that producers of thought leadership must up their games to consistently deliver high-value content that exceeds the market’s heightened expectations. The infographic below reveals a few of the key findings that will be discussed at “Profiting for Thought Leadership 2022.” A full report will be available following the conference.