Crucial Yet Burdened
Thought Leadership Marketing in the Pandemic
A Research Study by Bob Buday and Jason Mlicki
Part 1: The Global State of Thought Leadership Marketing (December 2020)
The pandemic put acute pressure on thought leadership marketers across the world to up their game, and in most cases with the same or fewer resources. This research looks at how B2B companies in North America, the UK, Europe, and Asia adjusted their investments, budgets, and expectations for thought leadership marketing during the COVID-19 crisis.