About … Marianna Kantor joined Esri as Chief Marketing Officer in 2015. She holds engineering degrees from Columbia University and the University of Pennsylvania, and an Executive MBA from MIT.
Background … Prior to Esri, Marianna was the VP of Marketing at PTC, where she built the worldwide services marketing and field-enablement organization, helping drive sustained revenue growth. Marianna has held technology and marketing leadership positions throughout her career at leading organizations such as AT&T, Akamai, and Los Alamos National Labs.
Top Accomplishments … At Esri, assembling a high-performing, purpose-driven organization, dedicated to delivering on the company’s vision of building a resilient and sustainable future through geospatial approaches and technology … Oversaw the quadrupling of brand recognition at Esri and helped establish the company in market leadership in new industries (AEC, imagery, and logistics) … Introduced digital sales and e-commerce channels to Esri … created a Esri’s lead-to-cash engine and operationalized performance-based data-driven campaign execution, which contributed to 22% of the company’s growth … Named Top 100 Women Leader in Technology of 2021 … At PTC, built a marketing engine that contributed to 5-fold growth in profitability, introduced new Cloud Managed Services, and helped drive significant improvement in customer satisfaction.
Hot Buttons … The role marketing plays as a strategic competitive differentiator and driver of growth … helping organizations realize the power of data for building better products and services that meet customer demand.
PTL 2022 Focus … How CMO’s merchandize and monetize thought leadership.
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